It's a fully homegrown story, based on John Marsden's series of books, which many young Australians hold sacred. The series was by far the highlight of the high-school reading curriculum during the mid-nineties, but more than that, it was a dangerous adventure with a heavy smack of realism in which young Australian readers could easily identify themselves and their towns. This story isn't unfolding in Oaklahama, or Califrancisco, it's happening in Wirrawee.
In short, there are a lot of passionate fans - it's one of those books that people take ownership of and remember with joy. Until the movie comes out and ruins all your head-pictures. Nah, that won't happen this time. Will it?
This movie needs to deliver. It's hard to think of a more ready-made opportunity for engaging an Australian audience in an Australian film. We love the story and we will go and see the movie. Local audience's apparent disinterest in Australian film will be set aside momentarily - and if they are offended by first-time director Stuart Beattie's interpretation of one of their favourite books, that disinterest may well turn to disdain. But according to the Tongue, Marsden turned down a number of other offers from companies keen to make this film, so we'll have to trust his judgement.
We really, really hope that it's brilliant. The anticipation out there is pretty remarkable for an Australian film.
The official Tomorrow When The War Began website was launched today - check it out here.
And also squiz the Wirrawee website - I think they would get more mileage from this clever little idea if the main TWTWB site didn't link directly to it, but that's just me.
the wirrawee website was up weeks ago on its own! then they inserted the burn through thing with Ellie video and competition. Now today they;ve launched the full site. A pretty cleverly staged build up IMHO!
ReplyDeleteThat's great and I totally agree - I didn't realise the Wirrawee site had been up for a while, but it's a brilliant subtle way to start giving the story presence on the interwebs. I love this sort of parallel marketing!
ReplyDeleteMy question now is will the Wirrawee site change once the film is launched to reflect the events of the story?